Professionally, I am a digital marketing specialist with broad experience in both online and offline marketing of fashion, beauty, and luxury brands. I currently serve as the Head of Marketing at Digital Luxury Group, the first international company to provide luxury industry market intelligence (such as the World Luxury Index™ and World Watch Report™) and use this strategic viewpoint to create and implement unique digital marketing and communication strategies for luxury brands. DLG has offices in Geneva, New York, and Shanghai.
In my past roles with brands such as Kerastase, CHANEL, Clinique, and Kiehl's I have been responsible for the development and marketing of e-commerce websites and the use of digital marketing (e-mail marketing, online advertising, search engine marketing, SEO, social media, CRM, mobile, and media partnerships) to drive both online and in-store sales.
I am a regular contributor to Fashion’s Collective, a resource in digital and social media marketing for fashion and luxury brands. Most importantly, I have a passion for digital strategy and consumer behavior and love to share and connect with like-minded individuals and groups.
Personally, I might be considered young, urban, and professional, but I am not a yuppie. I adore dancing of all kinds, from ballet to salsa. I’m a certified Zumba instructor, though don’t actually teach. I love a good infographic, which is probably why Wired is one of my favorite magazines. I spent 10 years in New York City, but recently moved to Geneva, Switzerland. If I could travel around the globe more often, I would. I love to explore cuisines from around the world, and frequently cook them myself.
You can find me on almost every major social platform at either @TamarStar or @TamarKoifman.