Professionally, I am a digital marketing specialist with broad experience in both online and offline marketing of fashion, beauty, and luxury brands. I currently serve as the International Client Development Director at Digital Luxury Group, the digital partner of forward-thinking luxury brands. With offices in Geneva, New York, and Shanghai, DLG combines leading brand intelligence with bespoke digital marketing services. From creation to implementation, we empower brand strategies with our proprietary data and research (World Luxury Index™, WorldWatchReport™, WorldHandbagReport™).
In my past roles with brands such as Kérastase, CHANEL, Clinique, and Kiehl's I have been responsible for the development and marketing of e-commerce websites and the use of digital marketing (e-mail marketing, online advertising, search engine marketing, SEO, social media, CRM, mobile, and media partnerships) to drive both online and in-store sales.
I am a contributor to Fashion’s Collective, a resource in digital and social media marketing for fashion and luxury brands. Most importantly, I have a passion for digital strategy and consumer behavior and love to share and connect with like-minded individuals and groups.
Personally, I might be considered young, urban, and professional, but I am not a yuppie. I adore dancing of all kinds, from ballet to salsa. I’m a certified Zumba instructor, though don’t actually teach. I love a good infographic, which is probably why Wired is one of my favorite magazines. I spent 10 years in New York City, but recently moved to Geneva, Switzerland. If I could travel around the globe more often, I would. I love to explore cuisines from around the world, and frequently cook them myself.
You can find me on almost every major social platform at either @TamarStar or @TamarKoifman.