Professionally, I am a digital marketing specialist with broad experience in both online and offline marketing of fashion, beauty, and luxury brands. I have direct experience in the development, management, and marketing of e-commerce websites.  I am a social networking fanatic and have been responsible for international social media strategy at one of the largest beauty brands.  I have experience driving both online and in-store sales through e-mail marketing, online advertising, search engine marketing, SEO, social media, CRM, mobile, and media partnerships.  I’ve worked with brands such as Kerastase, CHANEL, Clinique, and Kiehl’s. I am a regular contributor to Fashion’s Collective, a resource in digital and social media marketing for fashion and luxury brands. Most importantly, I have a passion for digital strategy and consumer behavior and love to share and connect with likeminded individuals and groups.

Personally, I might be considered young, urban, and professional, but I am not a yuppie.  I adore dancing of all kinds, from ballet to salsa.  I’m a certified Zumba instructor, though don’t actually teach. I love a good infographic, which is probably why Wired is one of my favorite magazines.  I spent 10 years in New York City, but recently moved to Geneva, Switzerland.  If I could travel around the globe more often, I would. I love to explore cuisines from around the world, and frequently cook them myself.  

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You can find me on almost every major social platform at either @TamarStar or @TamarKoifman.